Hello everyone, welcome to the CUF ADS’s Blog! This is a personal blog created to compile information about the CUF ADS application and related issues regarding Facebook Ads. Today, we will discuss a very familiar concept for professional advertisers. That is the Meta Facebook Ads manager. Speaking of which, a series of questions might arise in your mind, right? What is the Meta Facebook Ads manager? How important is it in running ads? How to install the Meta Facebook Ads manager? How to use Meta Facebook Ads manager for beginners? Finding answers to these questions will greatly help you in your advertising work. Especially for those who are passionate about pursuing and want to commit long-term to this profession. So, without further ado, let’s clarify each issue together.
Contents
What is Meta Facebook Ads Manager
Firstly, let’s delve into the concept of Ads Manager. This is a tool that helps you create, manage, and evaluate the effectiveness of an advertising campaign. Among the Ads Managers available today, Meta Facebook Ads Manager is highly favored. It can manage advertising campaigns across Facebook, Instagram, and Messenger. Understanding this information is the first step in figuring out how to use Meta Facebook Ads manager effectively. These features are:
- Creating and customizing ads
- Adjusting target audience
- Tracking real-time key metrics of campaigns, including CTR (Click Through Rate), CR (Conversion Rate), and CPC (Cost Per Click)
- Continuous updates with new features
The importance of Meta Facebook Ads Manager
The features described above clearly demonstrate the importance of Meta Facebook Ads Manager. Not only does Meta Facebook Ads Manager provide the ability to create ads, but it also helps you edit them easily. The campaign metrics are presented in a highly visual manner, allowing you to monitor them closely anytime, anywhere.
Beside that, Meta Facebook Ads Manager offers flexible target audience customization. The application also has many user-friendly features tailored for Facebook users that you can explore gradually during use. It can be said that Meta Facebook Ads Manager not only helps you launch advertising campaigns but also helps you manage them comprehensively to achieve expected results. Now we will explore how to use Meta Facebook Ads manager, shall we?
Step-by-Step Guide: How to Use Meta Facebook Ads Manager
Step 1. Account Setup
First, you need to create a Facebook account! This is very important. You need to have a personal Facebook account and a Facebook page. Don’t forget to choose a valid Payment method. Facebook will not allow you to run ads if you don’t provide this information. There are many options to choose from, with the most common being Credit or debit card, PayPal, or A bank account in supported countries.
Next, access Meta Business Suite (formerly known as Facebook Business Manager) to link your Facebook page account. Here, you can add an existing Meta Facebook Ads account or create a new one. If you want to add multiple accounts, use the permissions feature with three levels – Admins, Advertisers, or Analysts – to manage them effectively.
A small note: you should create a Meta Pixel ID (formerly known as Facebook Pixel). This is not mandatory but is recommended by marketing experts. This is a piece of code that Facebook provides for you, which helps you collect data on user behavior on your website. Detailed information is provided in our article: What is Facebook Pixel? And how to find the Facebook Pixel code?
Step 2. Campaign Creation
After setting up your Meta Facebook Ads account, you need to create a Campaign. A Campaign includes one or more Ad Sets, and each Ad Set contains multiple Ads targeting a specific audience. To create a Campaign, you need to provide some information such as: Name, Objective, Spending Limit, A/B Test, and Budget.
Specifically, there are six types of Objectives: Awareness, Traffic, Engagement, Leads, App Promotion, and Sales. Each objective will yield different advertising results, and you must make an accurate choice depending on your advertising goals. Additionally, the parameters Spending Limit, A/B Test, and Budget will help you shape your Ad Campaigns and keep them on the right track.
Step 3. Ad Set Configuration
In this step, you need to identify the Target Audience and Ad Placements. Who will see this advertisement? Where should you place the ad for the highest conversion rate? The ultimate goal of these ads is what? Once you have the answers, you’ll know how to choose the appropriate Conversion Location and Performance Goal. The options will vary depending on the Objective you identified earlier. Next is setting Budgets and Schedules. Choose the Start date (and End date) for the campaign, and from there, calculate the daily budget allocation.
Step 4. Ad Creative Development
A crucial step that cannot be overlooked in learning how to use Meta Facebook Ads Manager.
Of course, an advertising campaign cannot miss the most crucial part – the soul of the campaign – the Ad itself. While the previous steps require a lot of knowledge and research, this step requires a touch of creativity. This step allows you to upload anything: images, videos, a piece of text… You can also choose an existing Ad from your Facebook page. Don’t forget to turn on the Partnership label if your product is in collaboration with a third party.
Step 5. Performance Monitoring
Well, after completing all the above steps, it’s time to monitor the performance of your campaign. With Meta Facebook Ads Manager, you are provided with two tools to easily track metrics: Overview and Ads Reporting. All metrics are presented in an intuitive dashboard and updated in real-time. You can also filter the data according to your search purpose or customize the metrics you want to track.
Conclusion
So, have you found the answers to the questions “how to use Meta Facebook Ads Manager”. Clearly, with Meta Facebook Ads Manager, anyone can run an advertising campaign professionally. This is an excellent tool that helps you set up a campaign, shape it according to your objectives, and manage it to stay on track.
For professional advertisers, they might combine the use of additional Ad management applications. One such application recommended by many marketing and advertising experts is CUF ADS – Check ads Facebook. This application is specifically designed for monitoring Facebook Ads and will help streamline the advertising process to be more effective. The unique features of CUF ADS are detailed in the article: How to check my ads on Facebook faster and easier? (updated 2024)
Additionally, if you need more information about this application, visit https://cufads.com/ to explore the basic features of the application. If interested, quickly sign up for an account and download it to experience it right away.
