Welcome to CUF ADS’s Blog! Have you ever heard of the Facebook pixel? It may still be a relatively new concept for many people. For those who are familiar with the Facebook pixel, or have recently become aware that it has been renamed Meta Pixel, it plays a significant role in advertising campaigns. If you only focus on running ads, allocating budgets or targeting users without considering the Facebook pixel, your project may not be fully optimized. If you are new to running or Check Ads Facebook, or don’t know how to use the Facebook pixel, then read this post. Here, I will share useful information about the Facebook pixel, including concepts, how to create a Facebook pixel ID, and how to find the Facebook pixel code.
Contents
What is Facebook Pixel?
The Facebook Pixel (or Meta Pixel) is a piece of code provided by Facebook. It has a similar structure, with the only difference being the Facebook ID (taken from the advertiser’s Facebook account). Advertisers install this code on their websites with the purpose of collecting user information and tracking their behavior when they visit your website. From this information, advertisers can create specific customer segments to serve Remarketing campaigns on Facebook.
There are 17 events that Facebook Pixel tracks, including the following main groups:
- Payment activities: Purchase, Add to cart, Add payment info, Add to wishlist, Initiate checkout…
- Information search activities: Search, View content, Customize product, Find location, Schedule…
- Other interaction activities: Donate, Contact, Subscribe, Start trial…
Benefits of Facebook Pixel
Before we delve into how to find the Facebook pixel code, let’s explore the benefits first. By tracking and collecting user behavior information, Facebook Pixel provides you with a wealth of data. If you only count the number of visits to your website each day, you won’t know what users are doing on your website. However, if you know who is visiting your website and what they are doing, the story will be completely different.
The main benefits that Facebook Pixel brings are:
- Audience segmentation (retargeting): With Facebook Pixel, you can segment customer groups, adjust how ads are run to better fit each group, so that ads reach the right audience.
- Increase conversion rates: This is also the main purpose of any advertising campaign. If there are many visitors to the website but the conversion rate is not high, the conversion rate is still not optimal. Facebook Pixel will provide the necessary information for you to adjust your advertising campaigns and maximize this rate.
- Price adjustment: If there are many users adding products to their carts but the purchase rate is low, it’s time for you to consider adjusting the price or launching promotional campaigns to encourage users to make purchases.
Now you understand the importance of the Facebook pixel. If you haven’t got this code yet, it’s time to initialize it! In the next part of the article, we’ll explore the steps to create a Facebook pixel, as well as how to find the facebook pixel code!
Facebook Pixel Tutorial Tracking Step By Step
How to create a facebook pixel ID?
First, log into your Facebook Business account and follow these steps to initialize:
- Step 1: Access Events Manager
- Step 2: Choose Connect data sources to create a data connection to your website
- Step 3: Enter the URL of your website and name the pixel
Next, you need to set up the Facebook pixel code following these steps:
- Step 1: Select Install Code Manually and follow the instructions to install the code
- Step 2: Go to the Event Setup Tool to configure pixel events
- Step 3: Choose from the 17 events you want to track
At this point, you have completed the steps to create a Facebook pixel. Now, all you need to do is copy the code snippet and integrate it into your website. And done, mission complete!
How to find the facebook pixel code ID?
If you’ve previously created a Facebook pixel but don’t remember its ID, follow these steps:
- Step 1: Log into your Facebook Business account
- Step 2: Access Events Manager
- Step 3: Search for the Pixel name you created previously; the Facebook pixel ID will be displayed directly below it.
Check the activity status of the Facebook pixel ID
To check if your Facebook Pixel is active and tracking events properly, follow these steps:
- Step 1: Login to your Facebook Business account.
- Step 2: Navigate to the Events Manager.
- Step 3: Click on your Pixel name or ID.
- Step 4: In the Pixel dashboard, you can review the Pixel’s activity, including events tracked and any errors encountered.
You can also use the Facebook Pixel Helper browser extension to verify if the Pixel is installed correctly on your website and tracking events as intended.
Now you know how to find the Facebook pixel code, but do you know how to share it with a partner? It’s simple, just follow these steps:
- Step 1: Go to Facebook Business Manager
- Step 2: Go to Pixels
- Step 3: Click Assign Partners
- Step 4: Enter the Partner’s Business ID
With just a few simple steps, you can easily create your Facebook pixel code. Once you have the code, managing advertising campaigns becomes more convenient. You’ll find it easy to gather information to adjust your project accordingly.
CUF ADS is an application specifically designed for monitoring Facebook Ads. It was developed by marketing experts. Whether personal or business, CUF ADS will also help streamline the advertising process to be more effective.
One of the advanced features of CUF ADS is Share Pixel. Specifically, it will help you “Facilitating Pixel Sharing for Enhanced Tracking” and “Collaboration and Insights Amplification”.
If you are a professional advertiser, you’re probably familiar with the concept of pixels and their importance in a project. This feature allows you to advertise Purchases on all types of advertising accounts, even if they are not part of your BM account. You can even share pixels for multiple accounts at the same time.
CUF ADS not only assists with pixel management, but it also offers many other features to help you save time, money, and manpower, ultimately optimizing your advertising campaigns:
- Extended Payment
- Delete hidden admin
- Super Share Ads
- Super Target Ads
Now you know how to find the Facebook pixel code and share it easily with CUF ADS. To learn more, please read the article: How to check my ads on Facebook faster and easier? (updated 2024).
Conclusion
Overall, Facebook Pixel plays an indispensable role in every Facebook advertising campaign. It provides advertisers with a vast amount of information. If used correctly, you can easily adjust your campaigns and optimize the effectiveness of your Facebook Ads. Hopefully, after this article, you know how to find the Facebook Pixel code and use it effectively for your Ads campaign. Don’t forget to use CUF ADS to make this easier for you. Visit https://cufads.com/ to explore the basic features of the application. If interested, quickly sign up for an account and download it to experience it right away.
